Using a unique Korean initial public offering bookbuilding dataset, this study examines the impacts
of presales to institutions and premarket interest on institutional bidding decisions, and makes the
following observations. First, there is no significant relationship between presales and bidding
decisions. This can be attributed to the fact that Korean underwriters offer institutions more
allocations of less underpriced shares. Second, institutions become more willing to bid aggressively,
as premarket interest increases. Third, institutional incentive to submit aggressive bids is positively
related to underwriter pricing discretion. Fourth, bidding strategies are conditional on the different
degrees of pricing discretion. Overall, this study’s evidence concludes the endogeneity of institutional
bidding decisions in premarket auctions.